I was riding in the back seat of some indistinguishable motor vehicle with another gentleman. My counterpart began to tell me about a recent work experience where he had been fired for dying. Yes, that's right, his employer was letting him go due to his impending death. Immediately it clicked in my dream ego's dream mind that this was some form of employment discrimination. I reached into my mystic dream wallet and pulled out an MBC Law Firm business card and handed it to the unlucky soul sitting next to me. No hesitation, I just knew the law firm could help.
I've never considered myself a good salesman, but what's interesting about last night's sleep occurrence was that, at least in my dream, I was confident about myself and about what I was selling. Maybe in reality, in rock-solid three dimensions, I could be a good salesman too?!
I just want to take a minute to tell you about our salon, Bella Capelli. My wife runs and operates the establishment. She's a damn good stylist and always produces a high-quality product. We don't spend money on marketing, we let her work speak for itself. And we've grown our business, albeit slowly, based on that premise. No need to push in people's faces the fact that a medium-length hair full foil with toner, shampoo, cut, and style only costs $105.00. Never do I have to mention that we've been in business for ten years or that my wife has been doing hair since high school. And I have enough modesty to not say that clients enjoy free snacks, free Keurig coffee, and free Twix bars. No. No advertising required. Word of mouth is the best and most stable form of marketing.
Tonight, when my eyeballs begin moving back and forth rapidly, I hope to continue my marketing dreams. I may be a better husband than a salesman in length, width, and height, but in the fourth dimension I am a regular Zig Ziglar.
Peace Out,
Nathan J.
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